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Face Makeup Foundation

Foundation is the base on which every look is built: it defines the skin's texture, evens out the complexion, and determines the longevity of the entire makeup. With over 2900 selected references, Qathu's foundation makeup collection gathers formulas, finishes, and coverages for every skin type and occasion. Whether you are looking for a luminous base for the day or long-lasting wear for the evening, you will find the right product for every need here.

How to choose the foundation that suits you best

The first criterion is skin type: oily or combination skin benefits from oil-free formulas with a matte or satin finish, capable of controlling shine over time. Dry skin, on the other hand, does better with hydrating bases that have a luminous or satin finish, which do not accentuate any dry areas. For sensitive or reactive skin, it is useful to lean towards dermatologically tested formulas, with essential ingredients and fragrance-free. The second criterion is coverage: light for those who want to enhance their natural skin, medium to even out redness and small imperfections, and high for those who need more intense coverage. A common mistake is to choose the shade only on the wrist: the shade should be tested along the jawline, in natural light, to ensure a perfect blend with the neck. Also pay attention to the final finish: a luminous foundation on oily skin can appear excessively shiny after a few hours, while a mattifying one on dry skin can look flat. Always consider the season as well: in summer, lighter and heat-resistant formulas are preferred.

Frequently Asked Questions

What is the difference between liquid and compact foundation?

Liquid foundation generally offers greater buildability of coverage and is more suitable for daily application. Compact foundation is more practical for touch-ups on the go and usually provides a more structured hold.

How do you correctly apply foundation?

The technique greatly affects the result: using fingers achieves a natural skin effect; a flat brush provides more even coverage; a damp sponge gives a melting and lightweight finish. The base is always applied from the center of the face outwards.

Is primer essential before foundation?

It is not mandatory, but it significantly improves wear and evens out the skin's surface. On enlarged pores or imperfections, primer helps the foundation adhere more evenly and lastingly.

2930 Results

2930 Results

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Max factor Lasting Performance Make-Up - Long-lasting makeup 35 ml 101 Ivory Beige
Sold out
Max Factor

Max factor Lasting Performance Make-Up - Long-lasting makeup 35 ml 101 Ivory Beige

€15,60 €13,00 Save 17%

€15,60 €13,00 Save 17%

Out of stock

Max factor Panstik - extra strong covering makeup cream 9 g 25 Fair
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Max Factor

Max factor Panstik - extra strong covering makeup cream 9 g 25 Fair

€9,96 €8,30 Save 17%

€9,96 €8,30 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 75 shades Golden
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Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 75 shades Golden

€17,80 €14,84 Save 17%

€17,80 €14,84 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 50 shades Natural Rose
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Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 50 shades Natural Rose

€17,11 €14,26 Save 17%

€17,11 €14,26 Save 17%

In stock

Max factor Panstik - extra strong covering makeup cream 9 g 30 Olive
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Max Factor

Max factor Panstik - extra strong covering makeup cream 9 g 30 Olive

€10,41 €8,67 Save 17%

€10,41 €8,67 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 40 shades Light Ivory
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Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 40 shades Light Ivory

€16,42 €13,69 Save 17%

€16,42 €13,69 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 30 shades Porcelain
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Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 30 shades Porcelain

€19,71 €16,42 Save 17%

€19,71 €16,42 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 45 shades Warm Almond
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Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 45 shades Warm Almond

€17,88 €14,90 Save 17%

€17,88 €14,90 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 64C Rose Gold
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Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 64C Rose Gold

€20,73 €17,27 Save 17%

€20,73 €17,27 Save 17%

In stock

Max factor Facefinity Compact Foundation SPF20 (refillable) 10 g 002 Ivory
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Max Factor

Max factor Facefinity Compact Foundation SPF20 (refillable) 10 g 002 Ivory

€22,83 €19,02 Save 17%

€22,83 €19,02 Save 17%

In stock

Mac Liquid Matting Makeup Studio Fix (Fluid) 30 ml NW15
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Mac cosmetics

Mac Liquid Matting Makeup Studio Fix (Fluid) 30 ml NW15

€63,26 €52,72 Save 17%

€63,26 €52,72 Save 17%

In stock

Lancome Teint Miracle - Illuminating Makeup 02 shade Lys Rosé
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Lancôme

Lancome Teint Miracle - Illuminating Makeup 02 shade Lys Rosé

€87,88 €73,23 Save 17%

€87,88 €73,23 Save 17%

In stock

Lancome Teint Miracle - Illuminating Makeup 01 shade Alabaster
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Lancôme

Lancome Teint Miracle - Illuminating Makeup 01 shade Alabaster

€90,86 €75,72 Save 17%

€90,86 €75,72 Save 17%

In stock

La prairie Skin Caviar Foundation Concealer SPF 15 30ml + 2 g MOCHA
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La prairie

La prairie Skin Caviar Foundation Concealer SPF 15 30ml + 2 g MOCHA

€411,57 €342,98 Save 17%

€411,57 €342,98 Save 17%

In stock

La prairie Skin Caviar Foundation Concealer SPF 15 30ml + 2 g GOLDEN BEIGE
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La prairie

La prairie Skin Caviar Foundation Concealer SPF 15 30ml + 2 g GOLDEN BEIGE

€412,59 €343,83 Save 17%

€412,59 €343,83 Save 17%

Out of stock

La prairie Skin Caviar Foundation Concealer SPF 15 30ml + 2 g PEACH
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La prairie

La prairie Skin Caviar Foundation Concealer SPF 15 30ml + 2 g PEACH

€422,47 €352,06 Save 17%

€422,47 €352,06 Save 17%

In stock

L'Oréal Makeup 24 Hour Infallible 30 ml 130 True Beige
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L´oréal paris

L'Oréal Makeup 24 Hour Infallible 30 ml 130 True Beige

€18,91 €15,76 Save 17%

€18,91 €15,76 Save 17%

Out of stock

L'Oréal The True Match Foundation - Makeup 30 ml N3 Creamy Beige
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L´oréal paris

L'Oréal The True Match Foundation - Makeup 30 ml N3 Creamy Beige

€23,24 €19,37 Save 17%

€23,24 €19,37 Save 17%

In stock

L'Oréal True Match Liquid - Liquid makeup 30 ml C1 Rose Ivory
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L´oréal paris

L'Oréal True Match Liquid - Liquid makeup 30 ml C1 Rose Ivory

€19,98 €16,65 Save 17%

€19,98 €16,65 Save 17%

In stock

L'Oréal Foundation The True Match - Makeup 30 ml W7 Golden Amber
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L´oréal paris

L'Oréal Foundation The True Match - Makeup 30 ml W7 Golden Amber

€23,24 €19,37 Save 17%

€23,24 €19,37 Save 17%

In stock

L'Oréal The True Match foundation - Makeup 30 ml C2 Rose Vanilla
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L´oréal paris

L'Oréal The True Match foundation - Makeup 30 ml C2 Rose Vanilla

€22,11 €18,42 Save 17%

€22,11 €18,42 Save 17%

In stock

L'Oréal Super-blendable Foundation True Match - Makeup enhancing and perfecting 30 ml 4N Beige
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L´oréal paris

L'Oréal Super-blendable Foundation True Match - Makeup enhancing and perfecting 30 ml 4N Beige

€19,98 €16,65 Save 17%

€19,98 €16,65 Save 17%

In stock

L'Oréal Makeup 24 Hour Infallible 30 ml 220 shade Sand Sable
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L´oréal paris

L'Oréal Makeup 24 Hour Infallible 30 ml 220 shade Sand Sable

€34,67 €28,89 Save 17%

€34,67 €28,89 Save 17%

In stock

Estee Lauder Futurist Aqua Brilliance Foundation SPF 20 - Makeup 30 ml 2W0 Warm Vanilla
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Estée lauder

Estee Lauder Futurist Aqua Brilliance Foundation SPF 20 - Makeup 30 ml 2W0 Warm Vanilla

€100,17 €83,47 Save 17%

€100,17 €83,47 Save 17%

Out of stock

Estee Lauder Futurist Aqua Brilliance Foundation SPF 20 - Makeup 30 ml 2C0 Cool Vanilla
Sold out
Estée lauder

Estee Lauder Futurist Aqua Brilliance Foundation SPF 20 - Makeup 30 ml 2C0 Cool Vanilla

€110,27 €91,89 Save 17%

€110,27 €91,89 Save 17%

Out of stock

Estee Lauder Futurist Aqua Brilliance Foundation SPF 20 - Makeup 30 ml 1C1 Cool Bone
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Estée lauder

Estee Lauder Futurist Aqua Brilliance Foundation SPF 20 - Makeup 30 ml 1C1 Cool Bone

€113,44 €94,53 Save 17%

€113,44 €94,53 Save 17%

In stock

Estee Lauder Futurist Aqua Brilliance Foundation SPF 20 - Makeup 30 ml 1C0 Cool Porcelain
Sale
Estée lauder

Estee Lauder Futurist Aqua Brilliance Foundation SPF 20 - Makeup 30 ml 1C0 Cool Porcelain

€114,79 €95,66 Save 17%

€114,79 €95,66 Save 17%

In stock

Estee Lauder Double Wear Fluid - Long-lasting makeup 30 ml 3W1 shade Tawny
Sold out
Estée lauder

Estee Lauder Double Wear Fluid - Long-lasting makeup 30 ml 3W1 shade Tawny

€71,76 €59,80 Save 17%

€71,76 €59,80 Save 17%

Out of stock

Elizabeth arden Flawless Finish Sponge On Compact Foundation 50 ml 50 Softly Beige II
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Elizabeth arden

Elizabeth arden Flawless Finish Sponge On Compact Foundation 50 ml 50 Softly Beige II

€48,01 €40,00 Save 17%

€48,01 €40,00 Save 17%

Out of stock

Dr. hauschka Foundation - Nourishing makeup with mineral pigments 30 ml 06 Walnut
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Dr. hauschka

Dr. hauschka Foundation - Nourishing makeup with mineral pigments 30 ml 06 Walnut

€50,95 €42,46 Save 17%

€50,95 €42,46 Save 17%

In stock

Dr. hauschka Foundation - Nourishing makeup with mineral pigments 30 ml 02 Almond
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Dr. hauschka

Dr. hauschka Foundation - Nourishing makeup with mineral pigments 30 ml 02 Almond

€50,95 €42,46 Save 17%

€50,95 €42,46 Save 17%

Out of stock

Dr. hauschka Foundation - Nourishing makeup with mineral pigments 30 ml 03 Chestnut
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Dr. hauschka

Dr. hauschka Foundation - Nourishing makeup with mineral pigments 30 ml 03 Chestnut

€52,75 €43,96 Save 17%

€52,75 €43,96 Save 17%

Out of stock

Clinique Beyond Perfecting foundation + concealer - Moisturizing makeup and concealer in one 30 ml 11 Honey
Sale
Clinique

Clinique Beyond Perfecting foundation + concealer - Moisturizing makeup and concealer in one 30 ml 11 Honey

€83,57 €69,64 Save 17%

€83,57 €69,64 Save 17%

In stock

Clinique Superbalanced makeup - Delicate makeup 30 ml CN 10 Alabaster
Sold out
Clinique

Clinique Superbalanced makeup - Delicate makeup 30 ml CN 10 Alabaster

€61,33 €51,11 Save 17%

€61,33 €51,11 Save 17%

Out of stock

Clinique Superbalanced makeup - delicate makeup 30 ml 01 Petal
Sale
Clinique

Clinique Superbalanced makeup - delicate makeup 30 ml 01 Petal

€62,60 €52,16 Save 17%

€62,60 €52,16 Save 17%

In stock

Clinique Superbalanced make up - Gentle makeup 30 ml 07 Neutral
Sale
Clinique

Clinique Superbalanced make up - Gentle makeup 30 ml 07 Neutral

€63,76 €53,13 Save 17%

€63,76 €53,13 Save 17%

In stock

Clinique Superbalanced makeup - Delicate makeup 30 ml 05 Vanilla
Sale
Clinique

Clinique Superbalanced makeup - Delicate makeup 30 ml 05 Vanilla

€63,89 €53,25 Save 17%

€63,89 €53,25 Save 17%

In stock

Bourjois 123 Perfect foundation - Makeup for una perfect skin 30 ml 52 Vanilla
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Bourjois

Bourjois 123 Perfect foundation - Makeup for una perfect skin 30 ml 52 Vanilla

€18,35 €15,30 Save 17%

€18,35 €15,30 Save 17%

In stock

Shiseido Revitalessence Skin Glow Liquid foundation 410 Sunstone SPF 30 30 ml
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Shiseido

Shiseido Revitalessence Skin Glow Liquid foundation 410 Sunstone SPF 30 30 ml

€60,64 €50,53 Save 17%

€60,64 €50,53 Save 17%

In stock

Shiseido Synchro Skin Radiant Lifting Liquid Foundation 430 Cedar SPF 30 30 ml
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Shiseido

Shiseido Synchro Skin Radiant Lifting Liquid Foundation 430 Cedar SPF 30 30 ml

€58,76 €48,97 Save 17%

€58,76 €48,97 Save 17%

In stock

Shiseido Synchro Skin Radiant Lifting Liquid Foundation 110 Alabaster SPF 30 30 ml
Sold out
Shiseido

Shiseido Synchro Skin Radiant Lifting Liquid Foundation 110 Alabaster SPF 30 30 ml

€64,64 €53,87 Save 17%

€64,64 €53,87 Save 17%

Out of stock

Shiseido Synchro Skin Self-Refreshing Cushion Liquid Foundation 130 Opal SPF 30 30 ml
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Shiseido

Shiseido Synchro Skin Self-Refreshing Cushion Liquid Foundation 130 Opal SPF 30 30 ml

€62,21 €51,84 Save 17%

€62,21 €51,84 Save 17%

In stock

Set Real Techniques: Mini blush brush RT200 + Mini foundation brush RT407
Sale
Real Techniques

Set Real Techniques: Mini blush brush RT200 + Mini foundation brush RT407

€22,22 €18,52 Save 17%

€22,22 €18,52 Save 17%

In stock

Liquid foundation Nouba Ideal 03 30 ml
Sold out
Nouba

Liquid foundation Nouba Ideal 03 30 ml

€51,56 €42,96 Save 17%

€51,56 €42,96 Save 17%

Out of stock

MAC Studio Fix C8 Compact Foundation 15 g
Sold out
Mac cosmetics

MAC Studio Fix C8 Compact Foundation 15 g

€51,00 €42,50 Save 17%

€51,00 €42,50 Save 17%

Out of stock

Vegan liquid foundation Kvd True Portrait 096 Deep 30 ml
Sale
Kvd

Vegan liquid foundation Kvd True Portrait 096 Deep 30 ml

€7,67 €6,39 Save 17%

€7,67 €6,39 Save 17%

In stock

Liquid foundation Kvd True Portrait 088 Deep 30 ml
Sale
Kvd

Liquid foundation Kvd True Portrait 088 Deep 30 ml

€7,67 €6,39 Save 17%

€7,67 €6,39 Save 17%

In stock

Kat Von D True Portrait Liquid Foundation 086 Deep 30 ml
Sale
Kat von d

Kat Von D True Portrait Liquid Foundation 086 Deep 30 ml

€7,67 €6,39 Save 17%

€7,67 €6,39 Save 17%

In stock