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Face Makeup Foundation

Foundation is the base on which every look is built: it defines the skin's texture, evens out the complexion, and determines the longevity of the entire makeup. With over 2900 selected references, Qathu's foundation makeup collection gathers formulas, finishes, and coverages for every skin type and occasion. Whether you are looking for a luminous base for the day or long-lasting wear for the evening, you will find the right product for every need here.

How to choose the foundation that suits you best

The first criterion is skin type: oily or combination skin benefits from oil-free formulas with a matte or satin finish, capable of controlling shine over time. Dry skin, on the other hand, does better with hydrating bases that have a luminous or satin finish, which do not accentuate any dry areas. For sensitive or reactive skin, it is useful to lean towards dermatologically tested formulas, with essential ingredients and fragrance-free. The second criterion is coverage: light for those who want to enhance their natural skin, medium to even out redness and small imperfections, and high for those who need more intense coverage. A common mistake is to choose the shade only on the wrist: the shade should be tested along the jawline, in natural light, to ensure a perfect blend with the neck. Also pay attention to the final finish: a luminous foundation on oily skin can appear excessively shiny after a few hours, while a mattifying one on dry skin can look flat. Always consider the season as well: in summer, lighter and heat-resistant formulas are preferred.

Frequently Asked Questions

What is the difference between liquid and compact foundation?

Liquid foundation generally offers greater buildability of coverage and is more suitable for daily application. Compact foundation is more practical for touch-ups on the go and usually provides a more structured hold.

How do you correctly apply foundation?

The technique greatly affects the result: using fingers achieves a natural skin effect; a flat brush provides more even coverage; a damp sponge gives a melting and lightweight finish. The base is always applied from the center of the face outwards.

Is primer essential before foundation?

It is not mandatory, but it significantly improves wear and evens out the skin's surface. On enlarged pores or imperfections, primer helps the foundation adhere more evenly and lastingly.

2930 Results

2930 Results

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Artdeco All In One cream foundation refill 15-Medium Sand-Neutral 11g
Sale
Artdeco

Artdeco All In One cream foundation refill 15-Medium Sand-Neutral 11g

€17,83 €14,86 Save 17%

€17,83 €14,86 Save 17%

In stock

Foundation Artdeco Natural Skin Neutral-Medium Beige 25ml
Sold out
Artdeco

Foundation Artdeco Natural Skin Neutral-Medium Beige 25ml

€26,97 €22,48 Save 17%

€26,97 €22,48 Save 17%

Out of stock

Foundation Artdeco Natural Skin Neutral - Natural Tan 25 ml
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Artdeco

Foundation Artdeco Natural Skin Neutral - Natural Tan 25 ml

€26,44 €22,03 Save 17%

€26,44 €22,03 Save 17%

In stock

Artdeco Sun Protection Powder Foundation SPF50 90 Lightsand Refill
Sale
Artdeco

Artdeco Sun Protection Powder Foundation SPF50 90 Lightsand Refill

€28,81 €24,01 Save 17%

€28,81 €24,01 Save 17%

In stock

Foundation Artdeco Natural Skin Warm-Beige warm 25 ml
Sold out
Artdeco

Foundation Artdeco Natural Skin Warm-Beige warm 25 ml

€26,97 €22,48 Save 17%

€26,97 €22,48 Save 17%

Out of stock

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-lasting makeup 30 ml shade 260 Cashmere
Sale
Shiseido

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-lasting makeup 30 ml shade 260 Cashmere

€60,44 €50,37 Save 17%

€60,44 €50,37 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 75 color Golden
Sale
Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 75 color Golden

€17,80 €14,84 Save 17%

€17,80 €14,84 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml shade 40 Light Ivory
Sale
Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml shade 40 Light Ivory

€16,42 €13,69 Save 17%

€16,42 €13,69 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 30 shade Porcelain
Sale
Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml 30 shade Porcelain

€16,06 €13,39 Save 17%

€16,06 €13,39 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml shade 45 Warm Almond
Sale
Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml shade 45 Warm Almond

€17,88 €14,90 Save 17%

€17,88 €14,90 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml shade 50 Natural Rose
Sale
Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml shade 50 Natural Rose

€17,11 €14,26 Save 17%

€17,11 €14,26 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml shade 55 Beige
Sale
Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml shade 55 Beige

€14,38 €11,98 Save 17%

€14,38 €11,98 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml shade 75 Golden
Sale
Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting makeup 30 ml shade 75 Golden

€17,80 €14,84 Save 17%

€17,80 €14,84 Save 17%

In stock

L'Oréal Makeup 24 Hour Infallible 30 ml 220 shade Sand Sable
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L´oréal paris

L'Oréal Makeup 24 Hour Infallible 30 ml 220 shade Sand Sable

€34,67 €28,89 Save 17%

€34,67 €28,89 Save 17%

In stock

Lancome Teint Miracle - Illuminating Makeup 01 shade Beige Alabaster
Sale
Lancôme

Lancome Teint Miracle - Illuminating Makeup 01 shade Beige Alabaster

€90,86 €75,72 Save 17%

€90,86 €75,72 Save 17%

In stock

Estee Lauder Double Wear Fluid - Long-lasting makeup 30 ml shade 3W1 Tawny
Sold out
Estée lauder

Estee Lauder Double Wear Fluid - Long-lasting makeup 30 ml shade 3W1 Tawny

€69,50 €57,91 Save 17%

€69,50 €57,91 Save 17%

Out of stock

Dr. hauschka Nourishing foundation with mineral pigments 30 ml color 04 Hazelnut
Sold out
Dr. hauschka

Dr. hauschka Nourishing foundation with mineral pigments 30 ml color 04 Hazelnut

€51,00 €42,50 Save 17%

€51,00 €42,50 Save 17%

Out of stock

Shiseido Synchro Skin Custom Finish Self-Refreshing Powder Foundation - Powder Foundation 9 g 340 Oak
Sale
Shiseido

Shiseido Synchro Skin Custom Finish Self-Refreshing Powder Foundation - Powder Foundation 9 g 340 Oak

€60,06 €50,05 Save 17%

€60,06 €50,05 Save 17%

In stock

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml 350 Maple
Sale
Shiseido

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml 350 Maple

€54,04 €45,03 Save 17%

€54,04 €45,03 Save 17%

In stock

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 230 Alder
Sale
Shiseido

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 230 Alder

€65,11 €54,26 Save 17%

€65,11 €54,26 Save 17%

In stock

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml 130 Opal
Sale
Shiseido

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml 130 Opal

€52,72 €43,93 Save 17%

€52,72 €43,93 Save 17%

In stock

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml 250 Sand
Sale
Shiseido

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml 250 Sand

€37,01 €30,84 Save 17%

€37,01 €30,84 Save 17%

In stock

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-Wear Makeup 30 ml 250 Sand
Sold out
Shiseido

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-Wear Makeup 30 ml 250 Sand

€59,32 €49,43 Save 17%

€59,32 €49,43 Save 17%

Out of stock

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-wear Makeup 30 ml 330 Bamboo
Sale
Shiseido

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-wear Makeup 30 ml 330 Bamboo

€71,32 €59,43 Save 17%

€71,32 €59,43 Save 17%

In stock

Shiseido Synchro Skin Refreshing Foundation SPF 30 260 Cashmere
Sale
Shiseido

Shiseido Synchro Skin Refreshing Foundation SPF 30 260 Cashmere

€60,44 €50,37 Save 17%

€60,44 €50,37 Save 17%

In stock

Shiseido Protective UV SPF30 Compact Foundation - 12 g Waterproof Compact Powder Dark Beige
Sale
Shiseido

Shiseido Protective UV SPF30 Compact Foundation - 12 g Waterproof Compact Powder Dark Beige

€46,53 €38,78 Save 17%

€46,53 €38,78 Save 17%

In stock

Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Moisturizing makeup for sensitive, dry, and normal skin 30 ml 605 Dark Chocolate
Sale
Rimmel

Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Moisturizing makeup for sensitive, dry, and normal skin 30 ml 605 Dark Chocolate

€13,86 €11,55 Save 17%

€13,86 €11,55 Save 17%

In stock

Rimmel Kind & Free Blur It Out Mattifying Skin Tint - Lightweight mattifying makeup for combination and oily skin 30 ml 510 Cinnamon
Sale
Rimmel

Rimmel Kind & Free Blur It Out Mattifying Skin Tint - Lightweight mattifying makeup for combination and oily skin 30 ml 510 Cinnamon

€14,19 €11,82 Save 17%

€14,19 €11,82 Save 17%

In stock

Rimmel MAKE-UP MATCH PERFECTION SPF 25 - Foundation SPF 30 ml 100 Ivory
Sale
Rimmel

Rimmel MAKE-UP MATCH PERFECTION SPF 25 - Foundation SPF 30 ml 100 Ivory

€11,04 €9,20 Save 17%

€11,04 €9,20 Save 17%

In stock

Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Moisturizing makeup for sensitive, dry, and normal skin 30 ml 504 Deep Mocha
Sale
Rimmel

Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Moisturizing makeup for sensitive, dry, and normal skin 30 ml 504 Deep Mocha

€14,32 €11,94 Save 17%

€14,32 €11,94 Save 17%

In stock

Revlon professional Colorstay Makeup Normal/Dry Skin 110 Ivory
Sale
Revlon

Revlon professional Colorstay Makeup Normal/Dry Skin 110 Ivory

€12,89 €10,74 Save 17%

€12,89 €10,74 Save 17%

In stock

Revlon professional Colorstay Makeup Combination/Oily Skin 330 Natural Tan
Sale
Revlon

Revlon professional Colorstay Makeup Combination/Oily Skin 330 Natural Tan

€12,89 €10,74 Save 17%

€12,89 €10,74 Save 17%

In stock

Revlon professional Colorstay Makeup Normal/Dry Skin 240 Medium Beige
Sale
Revlon

Revlon professional Colorstay Makeup Normal/Dry Skin 240 Medium Beige

€12,89 €10,74 Save 17%

€12,89 €10,74 Save 17%

In stock

Revlon professional Colorstay Makeup Normal/Dry Skin 370 Toast
Sold out
Revlon

Revlon professional Colorstay Makeup Normal/Dry Skin 370 Toast

€10,75 €8,95 Save 17%

€10,75 €8,95 Save 17%

Out of stock

Revlon professional Colorstay Makeup Combination/Oily Skin 110 Ivory
Clearance
Sale
Revlon

Revlon professional Colorstay Makeup Combination/Oily Skin 110 Ivory

€12,89 €10,74 Save 17%

€12,89 €10,74 Save 17%

In stock

Revlon professional Colorstay Makeup Combination/Oily Skin 370 Toast
Sale
Revlon

Revlon professional Colorstay Makeup Combination/Oily Skin 370 Toast

€14,41 €12,01 Save 17%

€14,41 €12,01 Save 17%

In stock

Physicians formula Foundation + Concealer Butter Believe It! 30 ml Light
Sale
Physicians formula

Physicians formula Foundation + Concealer Butter Believe It! 30 ml Light

€19,21 €16,01 Save 17%

€19,21 €16,01 Save 17%

In stock

Maybelline Makeup Glow 4 in 1 Instant Perfector 20 ml 1.5 Light Medium
Sale
Maybelline

Maybelline Makeup Glow 4 in 1 Instant Perfector 20 ml 1.5 Light Medium

€26,61 €22,17 Save 17%

€26,61 €22,17 Save 17%

In stock

Maybelline Fit Me! Matte and poreless makeup 220 Natural Beige
Sale
Maybelline

Maybelline Fit Me! Matte and poreless makeup 220 Natural Beige

€10,13 €8,44 Save 17%

€10,13 €8,44 Save 17%

In stock

Maybelline Affinitone Hydrating Tone-One-Tone Foundation with HD pigments 30 ml 02 Light Porcelain
Sale
Maybelline

Maybelline Affinitone Hydrating Tone-One-Tone Foundation with HD pigments 30 ml 02 Light Porcelain

€22,36 €18,63 Save 17%

€22,36 €18,63 Save 17%

In stock

Max factor Miracle Pure Skin-Improving Foundation SPF30 30 ml 45 Warm Almond
Sale
Max Factor

Max factor Miracle Pure Skin-Improving Foundation SPF30 30 ml 45 Warm Almond

€23,68 €19,73 Save 17%

€23,68 €19,73 Save 17%

In stock

Max factor Panstik - extra strong covering makeup cream 9 g 60 Deep Olive
Sale
Max Factor

Max factor Panstik - extra strong covering makeup cream 9 g 60 Deep Olive

€18,08 €15,07 Save 17%

€18,08 €15,07 Save 17%

In stock

Max factor Panstik - extra strong covering makeup cream 9 g 12 True Beige
Sold out
Max Factor

Max factor Panstik - extra strong covering makeup cream 9 g 12 True Beige

€14,19 €11,82 Save 17%

€14,19 €11,82 Save 17%

Out of stock

Max factor Panstik - extra strong covering makeup cream 9 g 13 Nouveau Beige
Sale
Max Factor

Max factor Panstik - extra strong covering makeup cream 9 g 13 Nouveau Beige

€16,31 €13,59 Save 17%

€16,31 €13,59 Save 17%

In stock

Max factor Panstik - extra strong covering makeup cream 9 g 97 Cool Bronze
Sold out
Max Factor

Max factor Panstik - extra strong covering makeup cream 9 g 97 Cool Bronze

€10,75 €8,95 Save 17%

€10,75 €8,95 Save 17%

Out of stock

Max factor Facefinity compact foundation SPF 15 - Compact foundation 02 Ivory
Sale
Max Factor

Max factor Facefinity compact foundation SPF 15 - Compact foundation 02 Ivory

€23,60 €19,67 Save 17%

€23,60 €19,67 Save 17%

In stock

Max factor Panstik - extra strong covering makeup cream 9 g 96 Bisque Ivory
Sold out
Max Factor

Max factor Panstik - extra strong covering makeup cream 9 g 96 Bisque Ivory

€10,76 €8,97 Save 17%

€10,76 €8,97 Save 17%

Out of stock

Max factor Lasting Performance Make-Up - Long-lasting makeup 35 ml 109 Natural Bronze
Sale
Max Factor

Max factor Lasting Performance Make-Up - Long-lasting makeup 35 ml 109 Natural Bronze

€15,81 €13,18 Save 17%

€15,81 €13,18 Save 17%

In stock