Eylure

Eylure is a British brand founded in London in 1947 by David and Eric Aylott, two professional makeup artists active in the film industry. The name comes from the combination of the English terms Eye and Allure — eye and seduction — and encapsulates the brand's mission in a single word: to enhance the gaze with precision and character. Eylure is recognized as the first brand to market false eyelashes on a large scale and the first to introduce double-layered lashes. Over time, it has paved the way for technical innovations such as pre-glued strips and magnetic lashes, maintaining its headquarters in London and an active distribution in over seventy countries.

The Eylure selection on Qathu

The 8 Eylure products available on Qathu represent the heart of the brand's offering: false eyelashes in various formats and volumes — from natural styles to more defined ones — along with application accessories and eyebrow care products. A range designed for both those approaching false eyelashes for the first time and those looking for a reliable tool to complete a precise look. To navigate, it is helpful to start from the desired effect: full volume, progressive length, or natural appearance are the three main axes around which the collection revolves.

Scroll through the complete selection to find the Eylure reference that best suits your gaze — and the moment you want to wear it.