Bielenda

Bielenda was founded in Poland in 1990 by Barbara Bielenda — a chemistry graduate from the University of Gdańsk — as a family business located near Krakow. Since then, the brand has built a precise identity: natural cosmetics formulated with plant-based ingredients, developed and produced entirely in Poland. Today, the catalog includes over 400 references aimed at both the consumer market and the professional channel, and is distributed in more than 55 countries. Bielenda was the first Polish company to introduce Ginkgo biloba extract into cosmetic formulas, signaling a research-oriented approach to botanical ingredients with a specific functional rationale. The products are cruelty-free: no animal testing, neither on finished cosmetics nor on raw materials.

The Bielenda selection on Qathu

The four Bielenda products available in the catalog belong to the realm of face and body care, consistent with the brand's vocation: formulas based on natural actives, designed for different skin types and various routine needs. To navigate the selection, the guiding principle that has driven Bielenda for over thirty years applies: recognizable ingredient, dermatologically tested formula, tangible result. Those looking for a European alternative to mass-market cosmetics, with attention to composition and traceability of raw materials, will find a solid reference in this brand.

Explore the selection and choose the product that best suits your routine: each product sheet includes the complete composition and usage instructions to guide you in your choice.