Almay
Almay was founded in New York in 1931, when chemist Alfred Woititz, observing his wife Fanny May's skin reactions to the cosmetics of the time, decided to formulate products with purer and less aggressive ingredients. The brand's name combines the names of the two founders. With the collaboration of dermatologist Marion Sulzberger, Almay was among the first brands to build an entire cosmetic offering around the concept of hypoallergenicity, introducing fragrance-free products with a declared ingredient list on the label — practices that were far from common at the time. Since 1987, the brand has been part of the Revlon group and has expanded its range to cover face, eyes, and lips with a makeup line designed for sensitive skin and for contact lens wearers.
The Almay selection on Qathu
The 21 Almay products available in the Qathu catalog represent the core of the brand's offering: foundations, concealers, mascaras, eyeliners, lip products, and makeup removers, all formulated with a constant focus on skin tolerance. Those with reactive skin or looking for ophthalmologically and dermatologically tested products will find a clear reference point in this selection. The range covers the essential phases of daily makeup, from the first layer of base to cleansing at the end of the day, with formulas that prioritize verified ingredients over unnecessary additives.
Scroll through the selection to find the products best suited to your routine: each product sheet includes the complete composition and usage instructions provided by the brand.
Almay Smart Shade, corresponding tone, liquid foundation, 600, Make Mine Dark, 20 SPF, 30 ml
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€6,21
€5,17
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€6,21
€5,17
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Almay Shadow Quad, eyeshadow palette, 130, Oyster, 4 shades, 3.5 g
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€7,53
€6,28
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€7,53
€6,28
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Almay Smart Shade, corresponding tone, liquid foundation, 500, Deep Like Me, 20 SPF, 30 ml
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€6,60
€5,50
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€6,60
€5,50
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Almay Shadow Quad, eyeshadow palette, 110, Cause a Stir, 4 shades, 3.5 g
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€7,53
€6,28
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€7,53
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Almay Shadow Quad, eyeshadow palette, 230, Own It, 4 shades, 3.5 g
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€7,12
€5,93
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€7,12
€5,93
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Almay Shadow Quad, eyeshadow palette, 170, Individualist, 4 shades, 3.5 g
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€7,53
€6,28
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€7,53
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Almay Shadow Quad, eyeshadow palette, 220, 4 shades, 3.5 g
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€7,53
€6,28
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€7,53
€6,28
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Almay Shadow Quad, eyeshadow palette, 190, Unapologetic, 4 shades, 3.5 g
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€7,53
€6,28
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€7,53
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Almay Shadow Quad, eyeshadow palette, 120, Never Settle, 4 shades, 3.5 g
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€7,12
€5,93
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€7,12
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Almay Shadow Quad, eyeshadow palette, 150, Pure Gold, 4 shades, 3.5 g
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€7,53
€6,28
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€7,53
€6,28
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Almay Light Skin, liquid foundation, 300, Naked, 30 ml
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€9,41
€7,84
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€9,41
€7,84
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Almay Light Complexion, Salicylic Acid, Liquid Foundation, 700, Warm Beige, 30 ml
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€9,41
€7,84
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€9,41
€7,84
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Almay Skin Perfecting Comfort, Matte, Liquid Foundation, 110, Neutral Buff, SPF 15, 30 ml
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€9,41
€7,84
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€9,41
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Almay Skin Perfecting Comfort, liquid foundation, 130, Cool Nude, 30 ml
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€9,00
€7,50
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€9,00
€7,50
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Almay Light Skin Makeup, Liquid Foundation, 400, Neutral, 30 ml
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€9,41
€7,84
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€9,41
€7,84
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Almay Light Complexion, Salicylic Acid, Liquid Foundation, 600, Sand Beige, 30 ml
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€9,38
€7,82
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€9,38
€7,82
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Almay Light Complexion, Salicylic Acid, Liquid Foundation, 100, Ivory, 30 ml
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€9,38
€7,82
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€9,38
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Almay Velvet Foil, metallic cream eyeshadow, 080, Out of the Woods, 10.65 ml
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€6,60
€5,50
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€6,60
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Almay Velvet Foil, metallic cream eyeshadow, 070, Astro Girl, 10.65 ml
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€6,60
€5,50
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€6,60
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Almay Velvet Foil, cream eyeshadow, metallic, 020, Cupid Glaze, 10.65 ml
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€6,60
€5,50
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€6,60
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Almay Velvet Foil, cream eyeshadow, metallic, 040, Ruby Glam, 10.65 ml
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€6,60
€5,50
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€6,60
€5,50
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