Wella Professionals Color Touch is a semi-permanent hair dye, formulated without ammonia to guarantee delicate coloring that respects the hair fiber. The product, in shade 7/71, offers a luminous and natural result, characterized by cold and intense reflections. Thanks to its innovative formula, it promotes hold for up to 24 washes, keeping hair soft, silky and full of vitality. Ideal for those who want a change of look without a long-term commitment, Color Touch provides shine and partial coverage of gray hair, enhancing the depth of color. Easy to apply, this professional dye guarantees a uniform and professional result, perfect for both personal and salon use.