Color Touch Pure Naturals 5/0 by Wella Professional is a una ammonia-free dye designed for those who desire a natural color and luminous highlights. Its gentle formula nourishes the hair, keeping the fiber healthy and soft after application. Ideal for covering the first gray hairs with a brilliant and even result, it ensures una long-lasting hold without compromising the natural vitality of the hair. Perfect for those seeking an authentic and polished look with intense and natural colors.