No matter how much we take care of our hair, sometimes unwanted tones appear that darken their natural beauty or color. This is where the Cleare Institute's toning shampoo comes into play. This product is specially formulated to neutralize yellow and orange tones that can appear in blonde, gray, or highlighted hair.| Features of the Cleare Institute's Purple Toning Shampoo: | - Effectively neutralizes yellow and orange tones with concentrated pigments; - Achieves professional results with minimal effort; - Adds shine and softness to your hair; - Leaves hair vibrant and radiant; - Reduces frizz; - Provides UV protection; - Purple rice extract offers antioxidant and soothing properties; - The proteins of baobab restore the struttura of the hair. || It is mandatory to wear gloves. Apply to slightly damp hair. Gently massage from roots to ends and comb to ensure una even distribution. Leave on for 2-5 minutes, then rinse thoroughly with plenty of water.