Urban Hero by Jimmy Choo is the fashion company's first men's Eau de Parfum, launched in 2019 and cataloged in the olfactory family as Woody Spicy. Created for men without limits, curious about the urban and cosmopolitan environment. Those looking for an aura of freshness but with a special touch, full of an unforgettable seduction. Its olfactory pyramid begins with top notes that are spicy thanks to black pepper, as well as citrus due to the "finger lime" of lime. In its heart notes an overwhelming woody aroma of vetiver and rosewood emerges and ends with notes of ambergris and leather.