SERIAL BLONDETM PURPLE SHAMPOO BY BED HEAD; NEW ON THE OUTSIDE AND EXTRAORDINARY ON THE INSIDE. UNA FORMULATION THAT ENHANCES COLOR, DESIGNED AND USED BY SALON PROFESSIONALS. THE RESULTS AND SALON EXPERIENCE AT HOME. IF YOU LIKED DUMB BLONDE PURPLE SHAMPOO BY BED HEAD, YOU'LL LOVE SERIAL BLONDE PURPLE SHAMPOO! FORMULATED WITH PURPLE TONING PIGMENT TO NEUTRALIZE BRASSY AND YELLOW TONES IN BLONDE HAIR AND ENHANCE COOL TONES, WITH DIMETHICONOL THAT ADDS SHINE TO FRAGILE AND DULL BLONDE HAIR, WITH RICE BRAN OIL RICH IN VITAMINS AND KNOWN TO PROMOTE MOISTURE AND HYDROLYZED PEARL, NOTED FOR RENEWING AND TONING. DELICIOUS EXOTIC FRAGRANCE