SERIAL BLONDETM SHAMPOO BY BED HEAD; NEW ON THE OUTSIDE AND EXTRAORDINARY ON THE INSIDE. UNA COLOUR-ENHANCING FORMULATION, DESIGNED AND USED BY SALON PROFESSIONALS. SALON RESULTS AND EXPERIENCE IN YOUR OWN HOME. IF YOU LOVED DUMB BLONDETM SHAMPOO BY BED HEAD, YOU'LL LOVE SERIAL BLONDETM! FORMULATED WITH ACTIVE FIBRES THAT PENETRATE THE HAIR FIBRE AND RESTRUCTURE THE PROTEINS OF DAMAGED HAIR TO GIVE HAIR A HEALTHY LOOK, WITH A CONDITIONING COMPLEX THAT MOISTURISES, SOFTENS AND CONDITIONS, WITH BENZOPHENONE, A UV PROTECTOR, AND WITH HYDROLYSED KERATIN, THE MAIN PROTEIN COMPONENT OF HAIR, TO REDUCE FRIZZ AND IMPROVE HAIR MANAGEABILITY. EXOTIC TROPICAL FRAGRANCE