The Shampoo Selective Alpha Keratin 500ml is a professional solution designed to strengthen and regenerate damaged hair. Thanks to its formula enriched with keratin, it repairs the hair structure from within, giving softness, shine, and silkiness. Ideal for those who want stronger and healthier hair, this shampoo protects the hair fibers from daily wear, preventing breakage and frizz. The gentle texture cleanses effectively without being harsh, leaving a sensation of freshness and deep cleanliness. Selective Alpha Keratin Shampoo is perfect for a regenerating treatment both in professional settings and for home use, ensuring visible results from the very first applications and a high-quality hair care experience.