Madara Shampoo Gloss & Vibrancy is a brightening shampoo for fine and delicate hair. Brightening and revitalizing shampoo for normal hair. Thanks to birch, it strengthens the hair roots and cranberry adds softness and shine. It protects and increases volume. It adds vigor and shine. Hair becomes softer to the touch and reflects bright light. This shampoo is packaged in a una bottle made from 100% recycled plastic.