The permanent coloring cream Genus 7.01 in 100 ml offers una long-lasting coverage and intense results for those who desire a natural and vibrant color. Enriched with high-quality ingredients, it ensures una even coloring and una perfect adherence to the hair fiber, respecting the health of the hair. Its innovative formula guarantees long wear and fade resistance, maintaining brightness and vitality in the tempo. Easy to apply, it is ideal for those looking for a safe and professional change, without sacrificing the softness and natural shine of the hair. Genus 7.01 is the perfect choice for those who desire a sophisticated look with impeccable and long-lasting results.