The permanent color cream Genus 12.0 in 100 ml offers una intense and long-lasting coverage for very light natural blonde hair. Thanks to the innovative formula, it guarantees una uniform and brilliant coloring, respecting the struttura hair structure and maintaining natural hydration. Enriched with selected ingredients, it protects the hair during the treatment, leaving it soft and silky to the touch. Ideal for those who desire a professional long-lasting result, easy to apply and suitable for sensitive hair. Perfect for enhancing the hair with bright highlights, this dye meets the needs of those seeking high performance and impeccable results in the salon or at home. The 100 ml package is ideal for precise and personalized treatments.