A long-lasting matte effect and intense color thanks to the liquid lipstick.| It's time to say goodbye to compromises between matte finish and hydration. The long-lasting liquid lipstick Max Factor Colour Elixir Soft Matte, thanks to its lightweight texture, gives the lips a sensual color without weighing them down and magically creates a matte, powdery effect. The formula enriched with moisturizing substances and color pigments makes the lips more beautiful while taking care of them.