Colorlast Shampoo: professional formula that gently cleanses the hair and prolongs color vibrancy. Inspired by the properties of the orchid, which never fades. Dull color is just a bad memory! These cutting-edge formulas, inspired by nature, provide the hair with protection and hydration, smoothing its surface for vibrant, intense, and shiny color with a naturally beautiful effect.* *Using the COLORLAST system consisting of shampoo and conditioner vs. classic shampoo.