Liquid Colour Powder Kiss is a moisturizing lipstick that leaves the lips with a blurred, yet matte color to create a truly soft effect. The product's foam texture envelops the lips with una medium and buildable coverage for a color that remains fresh and pleasant on the lips all day long (10 hours). The formula provides immediate hydration for 10 hours - ensuring soft lips throughout the day - without leaving stripes, flattening, or crumbling. The lips are hydrated for 10 hours. The new roller-shaped applicator perfectly wraps around the lips to press in the color. Its soft tip can be used to apply color on the Cupid's bow for a diffused effect without demarcation. The formula does not fade and leaves no deposits.'