L'Oréal Professionnel Majirel High-Lift Permanent Violet 60ml is an innovative dye designed for those who wish to lighten their hair by up to 4 shades while maintaining intensity and shine. Thanks to the formula enriched with cysteamine acid and blue-ti pigments, it ensures an even, natural, and long-lasting color, minimizing damage to the hair fiber. Ideal for achieving cool and bright highlights, it offers professional results appreciated by hairdressers and clients who are attentive to care and a sophisticated look.