L'Oréal Professionnel Inoa No Ammonia Permanent Color 9,31 in 60g represents an innovation in the field of hair coloring, ideal for those seeking professional results while fully respecting the hair fiber. Thanks to its exclusive ammonia-free formula, Inoa guarantees una uniform coverage even on more sensitive hair, minimizing stress and preserving the natural softness and shine of the hair. The shade 9,31, a very light iridescent golden blonde, stands out for its natural brightness and ability to enhance any complexion with warm and luminous reflections. This permanent color lasts long, maintaining intensity and brightness in the tempo without fading, ensuring a fresh and impeccable look. Moreover, the ODS² (Oil Delivery System) enhances color penetration, ensuring una deep and long-lasting coloring without being aggressive. The application is easy and precise, perfect for both professional use and for those experienced in DIY coloring. L'Oréal Professionnel Inoa is the perfect choice for those who desire an intense color that respects the hair and offers high-quality results, with particular attention to the health and beauty of the hair. A safe investment for a radiant and natural look.