L'Oréal Professionnel Inoa No Ammonia Permanent Color 7,11 (60g) represents una a revolution in hair coloring, thanks to the ammonia-free formula that ensures maximum care and respect for the hair fiber. This permanent color offers una effective coverage of white hair, a brilliant and long-lasting result, with intense and natural highlights. Ideal for those who want a gentle yet performing treatment, Inoa provides shine and softness, ensuring comfort during application and a flawless finish.