L'Oreal Professionnel Dia Light 7.40 is a permanent hair dye that guarantees a natural and luminous color result, without the use of ammonia. Thanks to its gentle formula, this product is ideal for those who desire an intense color while respecting the hair fiber, minimizing damage and preserving hair health. The shade 7.40 offers a warm copper brown tone, perfect for adding shine and depth to dull hair or intensifying natural color with a touch of light. The innovative Dia Light technology allows for uniform color penetration, ensuring optimal coverage without damaging the cuticle. The result is vibrant color with long-lasting durability, intense reflections, and a soft texture to the touch. Easy to apply, this dye is suitable for both partial coverage and refreshing existing color, offering versatility and practicality. Perfect for those looking for a professional solution that combines effectiveness and gentleness, L'Oreal Professionnel Dia Light 7.40 is the ideal choice to enhance all hair types with a natural and radiant finish.