Discover L'Oréal Professionnel Blond Studio 7 Lightening Platinum Plus Paste, the professional bleaching powder in a 500 g format designed for superior results on all shades of blonde. Thanks to its innovative lightening complex, it guarantees up to 7 levels of lift, offering cool, bright blondes without yellow undertones. The creamy texture makes application easy, adhering perfectly to the hair fiber and ensuring an even application, minimizing hot spots. Enriched with protective agents, this formula preserves the hair's hydration, keeping it soft to the touch and resistant to breakage. The delicate fragrance profile enhances the salon experience, while the sulfate-free blend respects the sensitivity of the scalp and fiber. Ideal for balayage, foilayage, and total lightening techniques, it ensures consistent performance and control over the level of lightening. Perfect for professionals looking to elevate their chromatic creativity, L'Oréal Professionnel Blond Studio 7 Platinum Plus Paste transforms every service into a superior quality experience, with impeccable and long-lasting results.