Brilliant color, extreme comfort for intensely rehydrated, smooth, soft, and long-lasting protected lips. The richness of a treatment The lipsticks from the Color Riche range contain a unique combination of Omega 3 and Vitamin E that prevents lips from becoming dry and plays an effective protective role. The Laboratories L'Oréal have selected pigments that provide a bright, full color with una exceptional staying power. On perfectly hydrated lips, the colors have never been so intense and deep. Color Riche lipsticks dress your lips in an intense color that remains unchanged throughout the day, without smudging or fading.