L'Orà©al Professionnel Elseve Color-Vive Purple Shampoo 200 ml is the ideal solution for those who want to maintain the brightness and liveliness of colored hair, especially those with cold tones or purple tones. Its formula enriched with purple pigments effectively neutralizes unwanted yellow reflections, preserving an intense and brilliant color for longer. Thanks to its delicate action, it cleanses without attacking the hair fibre, keeping the hair soft, hydrated and protected from external aggressions. Perfect for regular use, this shampoo enhances the depth of the nuance, enhancing every nuance and giving a healthy and well-groomed appearance. A professional product, designed for those who love vivid, long-lasting color with a touch of advanced care.