The Elseve Color-Vive Deep Purple Mask by L'Orà©al Professionnel, 250 ml, an innovative treatment dedicated to the care of colored hair, in particular for those who want to maintain and intensify cold and purple shades. Thanks to its formula enriched with purple pigments, it effectively neutralizes unwanted yellow reflections, giving brilliance and freshness to the color for longer. The creamy texture deeply nourishes the hair fiber, leaving hair soft, silky and visibly healthier. Perfect for regular use, this mask prolongs the life of the color, improving its brightness without weighing it down. An ideal professional product for those looking for high quality results directly at home, guaranteeing intense care and a vibrant appearance.