Strengthens and intensely nourishes colored hair during washing, retaining vibrancy and prolonging color longevity! With the regenerating shampoo for dyed and damaged hair Joico K-PAK Color Therapy, remove all debris from your hair, leaving it soft, hydrated, and shiny. The shampoo, enriched with SmartRelease technology, keratin, manketti oil, and argan oil, regenerates hair and protects against damage caused by improper styling.