But to keep hair healthy, shiny, and vital, it is important to take proper care of it. Starting with regular hair washing. The Joico Colorful Anti-fade Shampoo helps to effectively remove dirt, grease, and styling residues as well as other cosmetic products from the hair and scalp. It provides a una feeling of freshness and cleanliness and ideally prepares the hair and scalp to receive further care and support the effects of the active ingredients contained.