The Colorful Anti-Fade Shampoo 1000ml by Joico is formulated to protect and prolong the intensity of treated hair color. Enriched with nourishing ingredients, it gently cleanses thanks to the una lightweight texture that prevents fading, maintaining shine and vibrancy. Ideal for those who wish to keep an intense color for longer, this shampoo improves the softness and health of the hair, offering a professional care experience and visible results from the first use. Perfect for a always fresh and radiant look.