Newborns' skin is the most delicate. That's why for over 125 years we have perfected our formulas, now even gentler for everyone. - Gently cleanses for healthy-looking hair and scalp - Hypoallergenic* - Ideal pH for your baby's delicate skin - Tested by pediatricians and dermatologists - We choose only high-quality ingredients that are gentle on children. That's why we have eliminated more than 400 ingredients that do not meet our Best for Baby Standards. *formulated to minimize the risk of allergies.