Hair Dye Alter Ego Technofruit Color 100ml 7/00 offers professional and long-lasting color, ideal for those who want a natural and brilliant result. Enriched with an exclusive Technofruit complex, this formula guarantees perfect coverage of gray hair, giving tone and vitality without compromising its health. The creamy texture facilitates uniform application, ensuring optimal color distribution and maximum shine. Thanks to its nourishing ingredients, it protects the hair fiber during treatment, preventing dryness and breakage. Perfect for those looking for an intense color and a luminous finish, Alter Ego Technofruit Color combines effectiveness and respect for the hair, representing the ideal choice for a professional treatment at home or in the salon.