Hair Dye Alter Ego Technofruit Color 100 ml in shade 5/3 the ideal solution for those who want a rich, natural and long-lasting colour. Thanks to the innovative formula enriched with fruit extracts, it ensures effective coverage of gray hair and intense shine, preserving the health of the hair. The creamy texture facilitates uniform application, while the nourishing ingredients protect the hair fiber, giving softness and shine. Perfect for a professional or home treatment, this dye guarantees homogeneous and vibrant results. Chosen by those seeking quality and care combined with a vivid and natural color, Alter Ego Technofruit Color represents a true ally for healthy and shiny hair.