Genus Saturation Hair Direct Color White 150ml by Genus is an innovative dye designed for those who desire a pure and bright white with ease and speed. Its direct formula guarantees una immediate coverage without the need for mixing or pre-bleaching, offering vibrant and long-lasting results. Ideal for those looking to experiment with new looks or refresh their hair with an intense light effect, this product enriches the hair with concentrated pigments, ensuring uniformity and shine. Easy to apply and respectful of the hair fiber, Genus Saturation Hair Direct Color enhances all hair types, providing a professional finish. Perfect for those seeking impactful chromatic effects without sacrificing practicality and quality.