Direct color Direct gel hair color available in 12 mixable shades and ready to use, without ammonia or oxidants. The formula with an acidic pH (3.5) is perfect for giving new and intense reflections to natural, colored, or bleached hair. It does not lighten natural hair. Enriched with Vitamin E, it repairs damage to the struttura of the hair, preventing aging and countering the action of free radicals. For a more intense result, apply to previously bleached hair. ice collection Direct gel color enriched with Vitamin E for the correct oxygenation of the scalp during the coloring treatment. special Direct gel color enriched with Vitamin E for the correct oxygenation of the scalp during the coloring treatment. hot collection Direct gel color enriched with Vitamin E for the correct oxygenation of the scalp during the coloring treatment. neutral Direct gel color enriched with Vitamin E for the correct oxygenation of the scalp during the coloring treatment.