Direct color Direct gel color available in 12 mixable shades that are ready to use, without ammonia or oxidants. The formula with acidic pH (3.5) is perfect for giving new and intense highlights to natural, colored, or bleached hair. It does not lighten natural hair. Enriched with Vitamin E, it repairs damage to the struttura of the hair, preventing aging and counteracting the action of free radicals. For a more intense result, apply to previously bleached hair. ice collection Direct gel color enriched with Vitamin E for the proper oxygenation of the scalp during the coloring treatment. special Direct gel color enriched with Vitamin E for the proper oxygenation of the scalp during the coloring treatment. hot collection Direct gel color enriched with Vitamin E for the proper oxygenation of the scalp during the coloring treatment. neutral Direct gel color enriched with Vitamin E for the proper oxygenation of the scalp during the coloring treatment.