The Genus Saturation Hair Direct Color Violet 150ml is an innovative direct dye, ideal for those who desire a vibrant and long-lasting color without the use of oxidizing agents. This professional formula ensures una even coverage and intense brightness, enhancing all hair types with deep and intense reflections. Thanks to its creamy texture, the product applies easily, guaranteeing quick and uniform results. It is perfect for refreshing existing shades or for experimenting with unique tones, protecting the hair fiber from frizz and maintaining natural softness. The Genus Saturation Hair Direct Color Violet is the ideal choice for those seeking professional quality color, high performance, and a finish full of personality.