Hard as a wall Create your extra-strong look and push the limits of hold with Hard Cement. Its formula, enriched with strengthening vitamins, gives vitality to your hair. It does not dry out or leave visible residue: an absolute hold that respects your hair. Result Absolute hold + extra-long duration = unbeatable look! Unbeatable look 24H* non-stop Nothing is impossible for Hard Cement! Create looks that defy gravity, with una proven hold for 24H*. | Preparation and use | Hard Cement Tips For an extreme look, apply the gel to damp towel-dried hair and shape your style with your fingers from roots to ends. For an unbeatable look, apply the gel to damp towel-dried hair and set your style with a hairdryer.