After the extraordinary success of PURO Lipstick, capable of combining make-up and skincare by offering color and treatment, comfort and hydration, the new matte finish version arrives. Thanks to its next-generation formula, PURO Matte Lipstick envelops the lips with an ultra-thin, full-coverage, and adherent film, releasing the intense purity of pigments, selected according to the rigorous standards of Collistar Clean Research®. Una long-lasting performance, able to provide softness and hydration to the lips. Una creamy, melting, and velvety texture, extremely sensorial and comfortable. Easy to apply, this lipstick features una specially shaped tip, which allows una perfect definition of the contours. Una once applied, keeps lips hydrated and protected, guaranteeing una comfortable wear with an intense and full matte finish. Formulated with a totally sustainable Italian active ingredient – Aglianico grape extract – which has restructuring, smoothing, and moisturizing action, PURO Matte Lipstick not only stimulates hyaluronic acid synthesis, protects and repairs the lips, but also contains exclusive hyaluronic acid microspheres that boost its moisturizing effectiveness, preventing lips from drying out over tempo. Una vegan-friendly treatment formula and without mineral oils, for una high-performance make-up and clean*. Housed in a black and elegante packaging with a matte finish, PURO Matte Lipstick Collistar is available in 9 contemporary and vibrant colors, including the iconic Rosso Milano (111).