They are real! Magnet Mascara offers an extreme lengthening effect with a magnetically enriched formula that works with the magnetic core to lengthen lashes by 40%. It is waterproof and smudge proof. | The innovative applicator features a magnetically charged core that draws the mineral-enriched magnetic formula onto and beyond the tips of the lashes for extreme length and a powerful lift. Custom-designed zigzag bristles are strategically placed to expand, separate and define lashes for up to 36 hours of wear and 40% more length.