Be Keen On Hair Bleaching Powder White 1000g by Keen Hair is una professional bleaching powder designed to guarantee impeccable and luminous results. Its advanced formula ensures una effective, uniform, and fast bleaching, respecting the struttura of the hair and minimizing damage. Ideal for intense lightening or preparations for vibrant colorings, it offers enhanced action on every hair type, even the most difficult ones. Thanks to its fine consistency and complete solubility, it mixes easily with the oxidant, facilitating application and control of the process. Perfect for professionals and enthusiasts seeking precision, high performance, and top-level final results, it keeps hair soft and shiny after treatment.