The fixative gel Aveda Pure-Formance Men's 150 ml, the ideal solution for those looking for a strong hold without giving up a natural look. Formulated with ingredients of natural origin, it offers long-lasting fixation that keeps the hairstyle tidy throughout the day, without weighing it down or leaving residue. Enriched with botanical extracts, it gives freshness to the scalp, counteracting the sensation of dryness and irritation. The light texture ensures ease of application and quick drying, making this gel perfect for all hair types and styles. Aveda Pure-Formance combines professional performance and respect for the environment, representing the preferred choice for men attentive to both personal care and sustainability.