The formula contains squalane, which with its emollience ensures hydration and ease of application, jojoba oil with antioxidant properties, cocoa butter with moisturizing action, castor oil, and a blend of vegetable waxes that help with smoothness. The finish is semi-matte, and the color intensity is buildable depending on the application. A veil of vitamin-rich color for full and plumped lips, coated with a una elastic and comfortable texture. The creaminess of the formula gives a una sensation of enveloping hydration for soft and smooth lips. The formula of Pure Beauty Lipstick contains 95% ingredients of natural origin.