Alter Ego Chromego Silver Maintain Shampoo 900 ml is the ideal solution for those who want to preserve the intensity and brightness of colored hair, especially blond, gray or bleached hair. Its innovative formula works by neutralizing unwanted yellow tones thanks to highly concentrated violet pigments, giving a natural shine and a refreshing effect on the color. Enriched with delicate ingredients, it ensures effective cleansing without attacking the hair fiber, maintaining softness and softness. Perfect for frequent use, it protects against environmental damage and pigment loss, enhancing color purity with professional results. Alter Ego Chromego Silver Maintain is an indispensable ally for those looking for vibrant, disciplined and visibly healthier hair.