Blonde, grey or lightened hair needs constant care to maintain a pure and brilliant reflection in the tempo. Sun, pollution, technical treatments and styling can in fact alter its shine, often highlighting unwanted yellow tones. Alama No-Yellow Extreme Soft & Shine provides a nourishing, restructuring and detangling action. It also counteracts unwanted yellow tones for a pure and brilliant blonde. After applying the product, the hair is soft and shiny with an incredible icy blonde reflection. The rich formula based on Keratin and Silk Proteins is a true natural restorative and antioxidant, useful for strengthening and hydrating the hair. The synergy with the violet pigment makes No-Yellow an excellent ally for maintaining the beauty and brightness of blonde, lightened and grey hair.