Una new innovative formula in foundations SHISEIDO, with ActiveForceTM technology, that self-retouches nonstop, to maintain a flawless finish as if just applied for 24 hours*. It is a long-lasting powder foundation with a creamy touch. It synchronizes with the skin resisting heat, humidity, oil, and facial movements. It can be applied dry or wet for una customizable coverage and a natural finish. The skin looks fresh all day. Lightweight and comfortable. Breathable. Blendable. Buildable. Suitable for all skin types. Coverage from light to medium, buildable. Natural and customized finish. Smudge-proof. Immediate hydration. Shine control for up to 8 hours.* Non-comedogenic. Dermatologically tested *Based on a clinical study conducted in the United States on 32 women.