Una innovative new formula in SHISEIDO foundations, with ActiveForceTM technology, which self-refreshes nonstop to maintain an impeccable, just-applied finish for 24 hours*. It is a long-lasting powder foundation with a creamy touch. It synchronises with the skin, resisting heat, humidity, sebum and facial movement. It can be applied wet or dry for una customisable coverage and a natural finish. Skin feels fresh all day. Lightweight and comfortable. Breathable. Blendable. Buildable. For all skin types. Light to medium, buildable coverage. Natural, customisable finish. Smudge-proof. Immediate hydration. Shine control for up to 8 hours.* Non-comedogenic. Dermatologically tested *Based on a US clinical study conducted on 32 women.