Selective Alpha Keratin Shampoo 250ml is an innovative product designed to strengthen and regenerate damaged and fragile hair. Thanks to the formula enriched with hydrolysed keratin, this shampoo repairs the struttura hair fibre from within, restoring softness, shine and vitality to the hair. The lightweight texture cleanses gently without weighing it down, maintaining the natural balance of the scalp. Ideal for chemically treated hair or hair stressed by external factors, it helps to prevent breakage and split ends. Selective Alpha Keratin Shampoo is the perfect choice for those seeking a professional treatment at home, with visible results from the very first uses. A blend of effectiveness and advanced care for una healthy, strong and radiant hair.