Color Care Moroccan Purple Blonde Perfecting Shampoo | Highlight the best of your color with Moroccan Perfect Purple Shampoo, designed specifically for the unique needs of blonde, lightened (including brown) or gray hair. When you go for blonde, orange or yellow tones can be exposed, which causes unwanted brassiness in your hair. Gray hair also tends to take on yellowish tones due to pollution and environmental factors. | The perfect sulfate-free purple blonde shampoo gently purifies neutralizing warm tones. This powerful shampoo deposits purple pigments that counteract yellow and orange tones. The result: brass is neutralized and hair acquires a brighter, more radiant color. | It features Arganid™ technology, with positively charged microcapsules that are attracted to the negatively charged pilitic fiber, imbuing the depths of the cortex with the antioxidant power of argan oil. | Neutralizes copper tones. | For blonde, lightened or gray hair. | It does not change the color. | This is an independent consumer study that asked 75 women: | 100% responded that their hair feels soft* • 96% responded that their hair does not feel damaged or dry* | 92% responded that the reflections were renewed* • 85% responded that the warm tones were neutralized*.