The L'Oréal Paris Elseve Hyaluron Plump shampoo perfectly cleanses the hair and makes it fa appear up to 2 times more voluminous. It gently yet effectively removes impurities from the hair and scalp, providing the same tempo with 72 hours of hydration that fills each hair fiber. By using the conditioner and other products from the same line, hair will become up to 10 times more hydrated, shiny, and revitalized without weighing it down.