The shampoo Genus Extra Silver Ice Effect of 1000 ml is a professional product formulated for blonde, gray, or bleached hair. Thanks to its innovative blend of purple pigments, it effectively neutralizes unwanted yellow tones, giving una a fresh, bright, and cool nuance. Its gentle texture cleanses deeply without attacking the hair fiber, keeping hair soft and silky to the touch. Enriched with nourishing ingredients, it helps prevent yellowing caused by external agents like sun and pollution, prolonging color longevity. Ideal for those who want a professional result at home, this shampoo is perfect for frequent treatment that enhances natural shine and gives vitality to the hair.